Available 
Samsung Galaxy S26 Ultra 1TB Smartphone in
from £1,699.
£1,699
Rated 4.9 / 5 from up to 3,927 reviews
Colours tracked: White, Black
Samsung Mobile Phones
Samsung Galaxy S26 Ultra 1TB Smartphone in Cobalt Violet, Purple review
Samsung Galaxy S26 Ultra 1TB in Cobalt Violet, Purple is a premium flagship shortlist for shoppers who value a large display, strong camera appeal and extra storage, but it is worth checking the exact AO SKU, colour and live price first.
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Last verified: 2026-07-03
Quick verdict
The Samsung Galaxy S26 Ultra 1TB sits firmly in premium flagship territory at £1,699, so it makes sense mainly for shoppers who will genuinely use the extra storage and the high-end feature set. Public review coverage is broadly positive on the display and camera experience, but the upgrade story looks more iterative than dramatic, so this is best bought for its strengths rather than for a huge generational leap. Before ordering from AO, confirm the exact Cobalt Violet/Purple SKU, because the accessible page content showed a black variant title instead.
Available colours and prices
Samsung Galaxy S26 Ultra 1TB Smartphone in Cobalt Violet, Purple is listed with 1 colour option from £1,699. The visible colours include Purple, so use the table to compare the option that matches the exact size, colour, format or specification you want. Always confirm the final checkout price, delivery charge and stock status on the retailer page.
| Colour | Key spec | Price | Stock | Last checked | Link |
|---|---|---|---|---|---|
| Purple | Check retailer | £1,699 | In stock | 2026-07-03 | View |
Key product details
These are the retailer details worth checking first for Samsung Galaxy S26 Ultra 1TB Smartphone in Cobalt Violet, Purple: Brand: Samsung; Type: Mobile Phones; Colours tracked: Purple; Price range: £1,699. Treat them as a quick fact sheet, then use the retailer page to verify any installation, warranty, delivery or model-number details before buying.
| Brand | Samsung |
|---|---|
| Type | Mobile Phones |
| Colours tracked | Purple |
| Price range | £1,699 |
| Owner rating signal | 4.9 out of 5 from up to 3,927 reviews |
| Last checked | 2026-07-03 |
What AO shows, and what still needs a check
The retailer details we could match point to Samsung, Mobile Phones, 1TB storage and a starting price of £1,699, with a visible customer-rating snapshot of 4.9 out of 5 from up to 3,927 reviews. The important caution is that the accessible AO content did not match the purple listing you asked for and instead showed a black title, so the exact colourway and SKU still need a live check on the product page before you buy. Treat the current AO listing as a useful shopping lead, but not the final word on the purple Cobalt Violet variant.
What the wider review picture suggests
Specialist coverage of the Samsung Galaxy S26 Ultra family points to a large, bright 6.9-inch display and a strong camera experience, especially for creator-style use and general photo quality. At the same time, the same reviews describe it as more iterative than transformative, so the Samsung Galaxy S26 Ultra 1TB looks like a polished flagship rather than a dramatic reinvention. That matters at £1,699, because the case for buying it rests on whether you value the premium display, camera strength and 1TB storage enough to outweigh the familiar upgrade story and the reported feature compromises such as the S Pen losing Bluetooth functionality.
Buyer trade-offs to weigh up
The main trade-off is price versus need: at £1,699, this sits far above the comparable-product median of £879, and 49 comparable options start lower while none start higher. The 1TB version is most persuasive for people who keep lots of photos, video and apps on their phone, while the 512GB alternatives are listed at £250 less and may be the smarter buy if you do not need the extra headroom. If you are comparing Samsung Galaxy S26 Ultra options, check whether the storage bump is more useful to you than a lower upfront cost.
Price and value benchmark
This model’s starting price of £1,699 places it in the luxury end of the mobile phones category, well above the £879 comparable-product median. That gap matters because it narrows the pool of buyers who will see obvious value: if you mainly want a good Samsung phone, cheaper variants and nearby alternatives are available; if you want flagship display quality, premium camera appeal and 1TB storage, the higher spend is easier to justify. Always check the live AO price, delivery terms and any promotions before deciding.
How it compares with nearby alternatives
The closest comparison is the Samsung Galaxy S26 Ultra 512GB model, which is listed at £250 less and should be the first check if storage needs are moderate rather than heavy. There are also same-family options in other colours, including black and Sky, at the same 1TB price point, so the practical decision may be about colour availability and listing accuracy as much as specifications. If you are comparing across Samsung’s range, keep the 1TB purple version only if the extra storage and exact colour are both important to you.
Review ratings: strong, but not a guarantee for this exact colour
The visible AO rating snapshot is very strong at 4.9 out of 5 from up to 3,927 reviews, which is a useful confidence cue for the wider Samsung Galaxy S26 Ultra line. Even so, the exact purple/Cobalt Violet AO SKU could not be directly verified from the accessible page, so that rating may reflect the broader model listing rather than this precise colourway. External specialist coverage is also positive overall, but it should be read as context for the family rather than proof of the exact retailer variant.
Who it suits
This looks best for premium buyers who want a Samsung flagship with a large 6.9-inch-class display, strong camera appeal and lots of storage headroom. It should also suit creator-style users or anyone who keeps a big media library on their phone and wants to avoid worrying about space. If you already know you want a high-end Samsung and the colour matters to you, the purple Cobalt Violet option can be a neat way to get the flagship spec without compromising on storage.
Who should avoid it
Skip this if you are hoping for a dramatic upgrade from the previous generation, because the public review themes suggest an evolutionary rather than revolutionary update. It is also a poor fit if you are shopping on value first: the £1,699 starting price is far above the category median, and the 512GB version may be enough for many people at a lower cost. Finally, do not order until you have checked that the AO listing really is the purple Cobalt Violet SKU and not a colour-mismatched page.
Everyday-use checks before you buy
For a phone at this level, everyday comfort is really about day-to-day usefulness: whether the Samsung Galaxy S26 Ultra’s large screen suits your pocket or bag, whether 1TB is more space than you will ever need, and whether the flagship extras are worth carrying every day. Because the AO page was not fully accessible, it is especially important to re-check live stock, final checkout price, delivery timing and any retailer-specific warranty or returns detail before placing an order. That extra check is worth it when you are spending flagship money on a £1,699 phone.
Value verdict
Value here depends on how you use your phone. If you want a premium Samsung, care about display and camera quality, and know you will benefit from 1TB storage, the asking price is easier to defend than it first looks; if not, the £250 cheaper 512GB variants are likely the better-value route. In other words, this is a worthwhile shortlist for the right buyer, but only after you confirm the exact AO colourway, live price and availability.
Good alternatives to compare
The closest alternatives to compare with Samsung Galaxy S26 Ultra 1TB Smartphone in Cobalt Violet, Purple include Samsung Galaxy S26 Ultra 1TB Smartphone in, Samsung Galaxy S26 Ultra 1TB Smartphone in Sky, Samsung Galaxy S26 Ultra 512GB Smartphone in Sky. Use these cards to check whether a nearby model gives you a better price, a more suitable specification or a clearer match for your space and budget.
Available 
Samsung Galaxy S26 Ultra 1TB Smartphone in Sky
from £1,699.
£1,699
Rated 4.9 / 5 from up to 3,927 reviews
Colours tracked: Blue
Available 
Samsung Galaxy S26 Ultra 512GB Smartphone in Sky
from £1,449.
£1,449
Rated 4.9 / 5 from up to 3,927 reviews
Colours tracked: Blue
Retailer details used
Last checked 2026-07-03. The source list below is included to help you check the details behind the comparison. Always confirm the latest price, delivery cost, stock status and product details with the retailer before buying.
More electricals to compare
These related guides and reviews can help you compare nearby options before buying.
Questions about this electrical
Is the Samsung Galaxy S26 Ultra 1TB worth £1,699?
It can be, but mainly for shoppers who will use flagship display quality, strong camera appeal and 1TB of storage. If you do not need that much space, the 512GB version is listed £250 lower and may be the better-value choice.
Is the AO purple/Cobalt Violet listing definitely the same SKU as the accessible page?
Not fully. The accessible AO content showed a black title rather than the purple listing, so you should re-check the live page, SKU and colour before ordering. That is the safest way to confirm you are buying the exact Cobalt Violet variant.
Is 1TB worth paying extra for over 512GB?
It is most worthwhile if you keep lots of photos, video, offline files or large apps on your phone. If your storage use is light to moderate, 512GB may be plenty and saves £250, so the better choice depends on how much headroom you actually need.
Who is this phone best suited to?
It suits premium Samsung buyers, creator-style users and anyone who wants a large 6.9-inch-class display plus generous storage. If you want a flagship with strong camera appeal and enough space for a big media library, this is the kind of phone that fits that brief well.
Should upgrade-focused buyers expect a big leap over the previous generation?
Probably not. Public review themes describe the Galaxy S26 Ultra family as more iterative than transformative, so buyers chasing a dramatic generational jump may end up disappointed. It sounds better suited to people who want an already-premium Samsung refined rather than reinvented.