Available 
Hisense PureFlat Infinite RQ758N4SWSE Total No Frost Multi-door American Fridge Freezer
from £1,199.
£1,199
Rated 4.9 / 5 from up to 3,259 reviews
Colours tracked: Stainless Steel
Guide
How to choose the right fridge freezer for your household
Compare fridge freezer size, fit, energy rating and useful features first, then use the Hisense and Samsung examples to narrow the shortlist.
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Last verified: 2026-06-18
What fridge freezer size and layout do you need?
Start with capacity and split ratio before looking at extras. AO’s buying guidance suggests matching total litres to how you shop, and common splits such as 50/50 and 70/30 help you decide whether you need a more balanced food-store layout or a bigger fresh-food section. In this shortlist, the Samsung Bespoke RL38C776ASR/EU is a 203cm 70/30 freestanding model at £999, while the Hisense PureFlat Infinite and Samsung Family Hub are larger American-style options at £1,199 and £1,999. Bigger households usually benefit from the extra space and wider format, but you should still check the live product page for the exact capacity and dimensions before deciding.
Freestanding vs built-in: which suits your kitchen?
Freestanding fridge freezers are usually easier to place, move and replace, which suits renters, movers and anyone who wants less installation complexity. Integrated models create a built-in look behind cupboard doors, but AO notes that hinge type matters on replacements: sliding hinges are common and reversible, while fixed hinges are typically sturdier and often found on bigger units. That makes dimensions, door swing and cabinet fit just as important as style. For this shortlist, the Samsung Bespoke is explicitly freestanding, while the two larger Samsung and Hisense examples are American-style models that need more space and careful installation checks.
Energy efficiency and running costs
AO treats energy rating as an early filter, using the A-G scale where A is the most efficient. That makes sense for fridge freezers, because the appliance runs all day, so the rating should sit near the top of your checklist alongside the upfront price. The shortlist spans £999 to £1,999, so the cheaper model is not automatically the lower-cost choice over time, and the premium WiFi-connected options may only make sense if the added features matter to your household. Check the live retailer page for the exact energy rating on each model, then compare it with capacity and format so you are not paying extra for size you do not need.
Useful features to look for
Frost-free or no-frost cooling is one of the most practical convenience features because it reduces manual ice build-up and makes storage easier to manage. Smart connectivity is also worth considering, but AO’s guidance and the shortlist suggest it should be treated as a bonus rather than the main reason to buy: the Hisense PureFlat Infinite RQ758N4SWSE is WiFi connected at £1,199, while the Samsung Family Hub™ RS90F66BEFEU is the premium WiFi-connected option at £1,999. That leaves the Samsung Bespoke as the simpler, lower-priced route if you want a more standard fridge-freezer setup. Compare features against everyday use, not just long spec sheets, because the best add-ons are the ones you will actually use.
How the shortlist compares by shopper need
This is better read as a cautious comparison set than a ranking. The Hisense model has the strongest supplied rating at 4.9/5 and a large review count, which gives it more visible shopper feedback at £1,199, while the Samsung Family Hub has the most review volume and the highest price at £1,999, so it suits buyers who want premium smart features. The Samsung Bespoke sits at the lowest price point, £999, but its much smaller review count means there is less public feedback to draw on. If you are choosing between them, start with household size, kitchen fit and whether WiFi features are genuinely useful before you let price or ratings do the talking.
What the retailer guidance and shortlist point to
AO’s public buying advice is consistent across its fridge, freezer and fridge-freezer guides: check fit type first, then height, width and depth, then capacity, energy rating, frost-reduction features and any smart-connected extras. For built-in replacements, hinge type is a practical compatibility check, with sliding hinges usually more flexible and fixed hinges more common on larger models. The measurement guidance also matters for bigger units, especially American-style fridge freezers where ventilation space should be allowed around the appliance. Against that backdrop, the Hisense and Samsung Family Hub look like larger, feature-led options, while the Samsung Bespoke gives a lower-priced freestanding route that may suit simpler kitchen layouts.
How to turn the advice into a final shortlist
Use the shortlist as a decision tool, not a verdict: the price spread from £999 to £1,999 shows how much you may be paying for format and smart features rather than just basic food storage. A sensible final check is to confirm current price, stock, delivery options and warranty on the live retailer page, then measure the space again so height, width, depth and door clearance all work together. If you are replacing a built-in unit, verify hinge type and cabinet compatibility before ordering. If you want a simpler purchase, the Samsung Bespoke is the easiest comparison point; if you want more connected convenience, the Hisense or Samsung Family Hub are the better places to look, depending on budget and kitchen space.
Electricals to use as comparison examples
Available 
Samsung Family Hub™ RS90F66BEFEU Plumbed Total No Frost American Fridge Freezer
from £1,999.
£1,999
Rated 4.8 / 5 from up to 4,314 reviews
Colours tracked: Black
Available 
Samsung Bespoke RL38C776ASR/EU 203cm 70/30 Total No Frost Fridge Freezer
from £999.
£999
Rated 4.8 / 5 from up to 254 reviews
Colours tracked: Silver
Retailer details used
Last checked 2026-06-18. The source list below is included to help you check the details behind the comparison. Always confirm the latest price, delivery cost, stock status and product details with the retailer before buying.
- Fridge Freezer Buying Guide | Find the Right One | ao.comPrimary source for fridge-freezer buying factors, fit types, dimensions, capacity, energy rating, hinges and frost reduction.
- Fridge Buying Guide | Find the Right Fridge | ao.comSupporting source for energy ratings, capacity, hinges, flexible space, smart-connected and frost reduction guidance.
- Freezer Buying Guide | Find the Right Freezer | ao.comSupporting source for energy ratings, capacity, drawer counts, fit types and dimensions.
- Smart Connected Fridges & Freezers | Essential Feature Guide | ao.comSource for examples and explanation of smart-connected refrigeration features.
- Freestanding Fridge Freezer Housing Units | Expert AO AdviceSource for measurement and fit guidance for fridge freezers.
- American Fridge Freezer Height Guide | Easy Measurement TipsSource for ventilation clearance guidance for larger fridge freezers.
Helpful next reads
Use these related electricals guides and reviews to turn the advice into a practical shortlist.
Firmness questions
How do I choose the right fridge freezer size for my household?
Match the appliance to the way you shop. Larger households usually need more total litres, and a 70/30 split can suit families that want more fridge space than freezer space, while a 50/50 layout is more balanced for mixed storage needs.
What is the difference between freestanding and integrated fridge freezers?
Freestanding models are easier to place, replace and move, so they suit flexible kitchens. Integrated models sit behind cabinet doors for a built-in look, but you should check hinge type, cabinet measurements and door clearance before buying.
Do smart features like WiFi and app control add real value?
They can, but only if you will actually use them. On this shortlist, the Hisense model is WiFi connected at £1,199 and the Samsung Family Hub is the premium WiFi-connected option at £1,999, so the extra value depends on whether connected convenience matters more than a simpler layout.