Available 
Apple iPhone 15 128GB in
from £599.
£599
Rated 4.7 / 5 from up to 4,020 reviews
Colours tracked: Blue, Black
Buying guide
Best Apple electricals to compare
This guide shortlists 5 AO.com picks that are worth comparing for specification, price and everyday value.
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Last verified: 2026-06-13
Quick verdict
Best Apple electricals to compare is a practical comparison shortlist, not a single universal winner. Start with Apple iPhone 15 128GB in (£599), Apple iPhone 16 128GB in (£699), Apple iPhone 16 Plus 128GB in (£799), then compare the rest of the list against the same practical need, specification fit and current stock position. The current price spread is £599-£799, and the brand mix includes Apple, so the best pick is the one whose format and specification fit your home, space, budget and the features you will actually use rather than simply the most visible item.
Top picks to compare
Start with Apple iPhone 15 128GB in (£599), Apple iPhone 16 128GB in (£699), Apple iPhone 16 Plus 128GB in (£799) because they give you a focused set of current retailer options to compare. The visible price range is £599-£799, so check whether the extra spend buys a useful specification difference rather than only a different brand or finish. The shortlist includes Apple, which helps you compare familiar brands against specification, delivery and value.
Available 
Apple iPhone 16 128GB in
from £699.
£699
Rated 4.8 / 5 from up to 2,410 reviews
Colours tracked: Black, White
Available 
Apple iPhone 16 Plus 128GB in
from £799.
£799
Rated 4.8 / 5 from up to 2,410 reviews
Colours tracked: Black, White
Available 
Apple iPhone 16 128GB in Pink, Pink
from £699.
£699
Rated 4.8 / 5 from up to 2,410 reviews
Colours tracked: Pink
Available 
Apple iPhone 16 128GB in Teal
from £699.
£699
Rated 4.8 / 5 from up to 2,410 reviews
Colours tracked: Green
At-a-glance comparison
Use this table to scan the shortlist quickly before opening individual product pages. It covers Mobile Phones, so compare like-for-like where possible before deciding which electrical best fits your home, space, budget and the features you will actually use. The most useful checks are product type, available colours, current price and whether the retailer details match the way you plan to use it.
| Product | Type | Key spec | Colours | From |
|---|---|---|---|---|
| Apple iPhone 15 128GB in | Mobile Phones | Check retailer | Blue, Black | £599 |
| Apple iPhone 16 128GB in | Mobile Phones | Check retailer | Black, White | £699 |
| Apple iPhone 16 Plus 128GB in | Mobile Phones | Check retailer | Black, White | £799 |
| Apple iPhone 16 128GB in Pink, Pink | Mobile Phones | Check retailer | Pink | £699 |
| Apple iPhone 16 128GB in Teal | Mobile Phones | Check retailer | Green | £699 |
Why these picks made the shortlist
Apple has 33 in-scope products, enough to make a brand shortlist useful rather than thin. It gives you 5 shortlisted electricals, 1 brand, 1 product type so you can compare specification, price and fit without opening every product page first.
What the shortlist shows
The shortlist includes Apple iPhone 15 128GB in (£599), Apple iPhone 16 128GB in (£699), Apple iPhone 16 Plus 128GB in (£799). Brands represented include Apple. The spread covers Mobile Phones, which is useful when you are comparing different uses and specifications rather than only price. Owner-review volume varies, so check current retailer reviews before buying.
How to choose between these electricals
Start with the job the electrical needs to do: specifications, installation fit, running costs, features and value. Compare options such as Apple iPhone 15 128GB in (£599), Apple iPhone 16 128GB in (£699) by specification, format, current stock and whether the retailer details match your home, space, budget and the features you will actually use. Because this shortlist mixes Mobile Phones, the right choice may be the product that solves the practical need most cleanly rather than the one with the lowest ticket price within the £599-£799 range.
Value buying notes
Good value comes from fit, specification and confidence, not only the lowest ticket price. Compare Apple iPhone 15 128GB in (£599), Apple iPhone 16 128GB in (£699), Apple iPhone 16 Plus 128GB in (£799) by what each one adds for the money: capacity, installation format, brand familiarity, efficiency notes and practical features. Use the £599-£799 spread as a sense-check, then confirm stock, delivery and the latest retailer terms before deciding.
Sources and last checked
Last checked 2026-06-13. This page uses retailer product information, comparable products and any cited public context available during the latest check. Use it as a shopping aid, then verify live price, delivery and stock with the retailer.
Helpful next reads
Keep comparing with related reviews and buying guides before checking the latest retailer prices.
Buying questions
How did we choose these electricals?
We compared products by retailer specifications, current prices, stock, colours, customer-review information and whether they match the guide intent.
Should I buy the cheapest option?
Not automatically. A lower price only looks good if the specification, colour, availability and retailer terms still fit what you need.
Do prices stay the same?
No. Prices and availability can change, so use the retailer button to check the latest price before buying.